Writings

Bubble burn

Sunday, 21 Jan 2018

Typemag has a round up on Coke's new typeface and it's worth reading for the sick burns alone.

Coca-Cola continues to operate under the mindset that its sinking soda ship is a brand problem rather than a product problem. It believes a green can of Coke will exude feelings of longevity, and that self-referential nostalgia will be enough to re-anchor it in the hearts of consumers, if presented again, and again, and again. These are the sentiments of VPs who don’t realize that the world has changed.

Boom.